Social Outreach -what can we learn from brand marketing/blogger relationships?

September 28, 2012
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On the final day of Social Media Week, I've been at a couple of marketing and branding sessions hosted by Equator Agency a "digitally led marketing agency" based in Glasgow. Equator have totally embraced Social Media Week Glasgow. As well running several sessions, and sponsoring the event, they are the guys behind the [...]

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What’s it all about, sentiment analysis, branded content and bookgroups #smwgla day 2

September 25, 2012
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I've had a varied day at Social Media Week Glasgow today covering a broad spectrum of engagement and uses of social media. Starting this morning with the Social Media -What's it all about session at Glasgow Caledonian University. David Edgar (Social Media Officer ) gave an introduction to social media which, for an old hand [...]

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