Overview of the work in the JISC Relationship Management Programme

We thought it would be useful to provide a brief overview and update of the work taking place in the current Phase of the JISC Relationship Management Programme, as the projects are nearing completion so naturally have many interesting findings. The Programme runs from March 2011 to August 2012 and consists of three strands:

Strand 1: Good practice in CRM handbook
– a comprehensive online handbook of good practice in CRM processes in HE and FE, which will integrate, refine, and enhance the SAF (Self Analysis Framework, which was developed as part of Phase 1 of the Relationship Management Programme).
Strand 2: Student retention, progression and non-completion
– the student focussed projects in Phase 1 focussed on the earlier stages of the student lifecycle. This strand (8 projects) takes in the pastoral stages and uses a ‘service design’ approach to help inform the development of projects to help students at risk of non-completion.
Strand 3: Alumni engagement
– Again using service design, these seven projects focus on the final stage of the student lifecycle and are exploring innovative ways of engaging alumni.

The projects are detailed further below with brief summaries. The usual final reporting information will be produced but what will also be helpful is the availability of short videos to be hosted on YouTube; these will summarise the main work of each project and the main issues and developments which occurred. They will be available later in the year (likely to be September 2012). They will be available on the JISC BCE (Business and Community Engagement) YouTube channel. We already have a mini-presence there from the last RM Programme.

Good practice in CRM handbook
This Handbook is being developed by one joint project between Huddersfield University and the University of Teesside as part of the Programme. The draft version of the Online Handbook in CRM (Customer Relationship Management) Good Practice is now available; you can take a look at the draft version.

The project team are also on the look-out for more case studies, so if you feel you are an exemplar of good practice in BCE (Business and Community Engagement) CRM or if you have any comments, please get in touch with the team at crm@hud.ac.uk
You can also follow their project blog

Student Progression, Retention and Non-completion
These eight projects have been using service design techniques to try and improve the student experience at the mid-points of the student lifecycle (Teaching and Learning, Pastoral Care, and Employability). They have been focussing on several areas:
• Using data analytics (“traffic lighting”) to identify students who may be at risk of failing (Loughborough University, Roehampton University, University of Derby, University of Southampton)
• Improving resources for support, such as mental health resources and streamlining placement processes (North Glasgow College, University of Nottingham, University of Sheffield)
• Using smartcards to deliver bursaries (University of East London).

Alumni Engagement
These seven projects have been using service design techniques to try and improve the student experience at the alumni stage of the student lifecycle. They have been focussing on several areas:
• Using social media to encourage alumni to engage with each other (University of Hertfordshire, University of Surrey)
• Establishing mentoring schemes where alumni mentor undergraduates (Aston University, Brunel University, University of Glasgow)
• Supporting the transition to work and encouraging lifelong professional development (Cardiff Metropolitan University, University of Kent).

These projects were all funded as part of Phase 2 of the JISC Relationship Management Programme , which ran from March 2011 to July 2012. Further information is available from the JISC CETIS RM Programme support website
JISC CETIS are running the Support and Synthesis project for the Programme and much more information will be coming out later in the year, including web resources and guidance materials.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>